The quote is from a slide by Nana Rodaki for

Re-thinking and Re-contextualizing the Competitiveness Discourse: Branding Rome as a “Competitive Community”

This was part of a recent seminar on Changing Cultures of Competitiveness.

This idea of "common sense" may be a way to describe what I was thinking of as reality. From the previous IAS conference I went to the assumption may well be that language is the concern. So what I am interested in as "assurance" could be seen by some as "common sense" and the discourse aspect be covered by specialists.

It is still interesting how "common sense" changes. When was print seen as just part of communication? Or has this not happened yet? Is quality part of management? This could vary depending on the location.