A new version of ISO 9004 2009 will be issued later this year. Can't find a draft online but the title is
ISO 9004:2009 - Managing for Sustainability – A Quality Management System Approach
Apparently it is not related to ISO 9001 clause by clause so may just add to confusion. It is intended to show management how the standards could be useful. I have found a couple of PDF slideshows that offer some idea, but not details of the standard. Suggest right click and save as, these may not load as PDFs.
Some academics will doubtless just write this off as more neoliberal rhetoric etc. but some people have to work with these standards so my preference is for some study before reaching a conclusion. Much will depend on how the standards are reported and considered when actually published.
How do organisations survive? Could be getting harder for those associated with print. Disruption is gaining pace. ISO 9004 looks interesting but changes could be too rapid in some cases. Individuals still benefit from understanding and can transfer to another situation. Problems in the UK printing industry (see BPIF survey) may be followed by problems for libraries and book intensive universities. What would a sustainable business school be like? This sort of question widens the discussion for a general web audience.