Wednesday, September 27, 2006

Off to Adtech tomorrow, including the Google University. Almost entirely about advertising and stats analysis, I think. The use of 'university' as a word is a US approach, when applied to companies. Personally I think a Google University should exist all year round not just on special occasions. There is an online version so this is a case of 'blended learning'.

Meanwhile Cambridge University has come up with a new approach to A Levels. See 'Fast Forward to the Past' in the Guardian. There is a very short list of suitable subjects for a new 'pre-U' qualification for the really bright people for the top unis. 'Media Studies' is not on the list, or design technology or IT. Economics ok but not sociology. Too close to media studies probably.

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