Goethe MOOC reading list

Addition to previous post, copied over is the list of texts to read. This will interest people on other courses to see where the texts and authors also appear as part of other subjects. For example management, though I think this MOOC is definitely into practice and action learning, not just critique though critique turns up as well.

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Assignment 1: Responding to Transitions: Placing arts and cultural organizations in context


Mandatory readings

Holden, John. "Cultural value and the crisis of legitimacy." (2006).

Waters, Christopher. "Theater as Community: The Art of Arts Management." (2013).

Worts, Douglas. "Culture and museums in the winds of change: The need for cultural indicators." Culture and Local Governance 3.1 (2011): 117-132.



Suggested Readings

Lee, Hye-Kyung. "When arts met marketing." International journal of cultural policy 11.3 (2005): 289-305.

Massumi, Brian. "Realer than real." The Simulacrum According to Deleuze and Guattari. Originally published in Copyright 1 (1987).



Additional Readings

Caves, Re. E. "The cultural economy: Markets and marketing for cultural organisations", "Basic economic properties of creative activities" (2000).

Hill, E. et al. “The evolution of arts marketing: practice” in: id. “Creative Arts Marketing” New York, 2nd Ed., (2000): 4–8.

Fugate, Jessica Burns, Kuntze, Ronald et al, “Bratz dolls: Responding to Cultural Change”. Journal of Business Cases and Applications Volume 12 – October. (2014).

Watson, Ruth. "Mapping and contemporary art." The Cartographic Journal 46.4 (2009): 293-307.
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Assignment 2: Repositioning Cultural Industries: Markets, marketing and the changing notions of art and culture practices

Mandatory readings

Henry Jenkins, "Rethinking ‘Rethinking Convergence/Culture". Cultural Studies (2014): 267-297.

Kagan, Sacha & Hahn, Julia “Creative Cities and (Un)Sustainability: From Creative Class to Sustainable Creative Cities.” in: Culture and Local Governance / Culture et gouvernance locale, Vol. 3, no. 1-2, (2012): 12-23

McGuigan, Jim. "The Cultural Public Sphere" European Journal of Cultural Studies (2005): 427-443.



Suggested readings

Nukkarinen, Ossi. "Contemporary Aesthetics: Perspectives on Time, Space and Content" (2014).

Shapira, Roberta & Heinich, Nathalie. "When is Artification?" (2012).

Kovalcik, Jozef & Rynanen, Max. "The Institutional Margins of Aesthetics: A Study Proposal" (2016).



Additional readings

Sacco, Pier-Luigi. "Culture 3.0: A new perspective for the EU 2014-2020 structural funds programming " OMC Working Group on Cultural and Creative Industries (2011).

Worts, D. "Measuring museum meaning: a critical assessment framework." in: Journal of Museum Education, 31(1) (2006): 41-49.

Rana, R. & Piracha, A. "Cultural frameworks" in: Nadarajah, M. & Yamamoto, A. T. "Urban crisis: culture and the sustainability of cities." (2007): 36-42.

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Assignment 3: Discovering Hidden Potential: Marketing cultural projects and managing artistic processes

Mandatory reading

Föhl, Patrick and Gernot, Wolfram."Masters of Interspaces" (2014).

Lessig, Lawrence. “Cultures compared” & “Two Economies: Commercial and Sharing”. Remix: Making art and commerce thrive in the hybrid economy. (2008): 84-176.



Suggested reading

Ferreira, Marisa & Sormento, Joao. "Internal stakeholders perspectives in a cultural event". (2015)

Khongorzul, Gantumur et al. "The Influence of Cultural Type on Art Marketing and Recommendation". International Journal of u- and e- Service, Science and Technology, Vol.9, No. 3 (2016): 299-310.

Ritchey, Tom. "General Morphological Analysis" (2002).



Additional reading

Brown, William & Iverson, Joel. “Exploring Strategy and Board Structure in Nonprofit Organizations”. Nonprofit and Voluntary Sector Quarterly, Vol. 33 no. 3 (2004): 377-400.

Kagan, Sascha."Sustainability: a new frontier for the arts and cultures." (2008): 17-19.

Lange, Candy."Visibility and involvement in effective arts marketing". Marketing Intelligence & Planning, Vol. 28 Iss 5.(2010): 658-660.

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Assignment 4: Co-opting Multiple Stakeholders: Leveraging social capital for organizational growth

Mandatory Reading

St. James, Y. “Consumer Behaviour“ in: Colbert, F. “Marketing Culture and the Arts“. HEC Montréal, 2012: 102-111.

Hausmann, Andrea & Poellmann, Lorenz. Using social media for arts marketing: theoretical analysis and empirical insights for performing arts organizations.  in: International Review on Public and Nonprofit Marketing, 10. 2013: 143-161

Literat, Ioanna. The work of art in the age of mediated participation: crowdsourced art and collective creativity. in: International Journal of Communication 6. 2012: 2962–2984.

Lodi,  Simona. Illegal Art and other stories about social media, in: Unlike Us: Reader. 2013: 239-253.




Suggested Reading

Andersen, Sophie Esmann & Nielsen, Anne Ellerup. The City at Stake: ‘Stakeholder Mapping’ the city. in: Culture Unbound: Journal of Current Cultural Research 1.2. 2009: 305-329.

Noble, Gary & Camit, Michael. Social marketing communication in a multicultural environment: practical issues and theoretical contributions from cross-cultural marketing. Prism, 3 (2). 2005: 1-13.

Rubenfield, Ronald & Yahr, Michael. The Pittsfield Symphony: managing the arts in tough times. The Pittsfield Symphony: managing the arts in tough times. in: Journal of Business Cases and Applications 3. 2011: 1.

Ridgway, Renee. Crowdfunding or funding the crowds: a new model for the distribution of wealth?



Additional Reading

Gansing, Kristoffer. Community new media – beyond ‘dissolutionized’ dissent. at: New Network Theory June 28-30, Amsterdam, 2007.

Massanari, Adrienne. DIY Design: How crowdsourcing sites are challenging traditional graphic design practice. in: First Monday, Volume 17, Number 10 - 1 October 2012.

Ryan, A., Fenton, M., & Sangiorgi, D. A Night at the Theatre: Moving Arts Marketing from the Office to the Kitchen and Beyond. 2010.

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Assignment 5: Exploring Emerging Identities: Co-creating and shaping digital brands

Mandatory Reading

Liang, Lawrence. A brief History of the Internet from 15th to the 18th Century, in: Lovink, G. & Tkacz, N. "Critical point of view. A wikipedia reader." (2012): 50-62.

O'Reilly, Daragh. "Cultural brands/branding cultures." in: Journal Of Marketing Management, 21 (5/6), (2005): 580-586.

Shirky, Clay. "It Takes a Village to Find A Phone", in: "Here Comes Everybody: The Power of Organizing without Organizations". (2008): 1-24.



Suggested Reading

Cramer, Florian. "What is ‘Post-digital’?" in: Post-digital Research (2013).

Hinck, Ashley. Theorizing a public engagement keystone- Seeing fandom's integral connection to civic engagement through the case of the Harry Potter Alliance, in: Transformative Works and Cultures 10 (2012).

Pokharel, Prabhas. Talking Change (And not just Campaigns), in: Digital Natives Thinkathon Position Papers (2010): 75-91.



Additional Reading

Artivists 4 life, Leslie Robinson, Maria-Carolina Cambre, Co-creating with youth Artivists in Uganda: Authors of Our Own Becoming“, in: Postcolonial Text, Vol 8, No 3 & 4 (2013).

Manovich, Lev. "Introduction", in: "Software Takes Command". (2013): 1-51.

Tsou, YiPing (Zona). Digital natives in the name of a cause: From “Flash Mob” to “Human Flesh Search’, in: “Digital (Alter)Natives with a Cause? Book 2 – To Think.(2011): 32-46.

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Assignment 6: Building Solutions for the Future: Crafting sustainable artistic practices and programs

Mandatory reading

Colbert, Francis. “The marketing mix" & "The Product" in: Colbert, F."Marketing Culture and the Arts“. HEC Montréal, (2012): 19-22, 32-62.

Curtis, David, Reid, Nick & Reeve, Ian. Towards ecological sustainability: Observations on the role of the arts (2014).

Dieleman, Hans. "Transdisciplinary artful doing in spaces of experimentation" in: ATLAS, Transdisciplinary Journal of Engineering & Science, 3 (2012): 44-57.

Fillis, I. & Rentschler, R. "Using creativity to achieve an entrepreneurial future for arts marketing." in:  International Journal of Nonprofit and Voluntary Sector Marketing, 10 (2005): 277-284.



Suggested reading

Baumast, Anette: "The Happy Museum Project in England. How museums can contribute to well-being and sustainability", in: Arts Management Newsletter, Issue No. 115 (2013):12-14.

Moxley, David. Reflecting on the arts in social action: Possibilities for creative engagement in Action Learning (2014).



Additional Reading

Hadley, Bree. Improvising a Future in the Performing Arts: The Benefits of Reframing Performing Arts Entrepreneurship Education in Familiar Terms. (2015).

The future we want, UNESCO report (2014)..