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Mr Gillmor said that the rise of participation from ordinary people means that traditional media must stop lecturing and begin a real dialogue with its readership.

"There is the absolute democratisation of the media with the [ability of] anyone who has access to increasingly professional and cheap tools of production to publish to a global audience," he said.

"It has a big meaning for traditional journalists ... who have to shift from lecture mode into something more like a conversation. The 'former audience' know more than we do and once we embrace that, we can get in to some powerful journalism."
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Extract from Guardian report on discussion at Al Jazeera forum

The same sort of change is happening with teaching and learning, so this will relate to actual lecturers as well.